Project Nature
Initiative towards natures positivity
Timeline
8 Weeks
Team
Solo
Tools
Figma
Notion
Invision
Design Sectors
Human Interface Design
Visual Design & branding
UX Research
User Testing
As a part of my college project within the span of 2 months I had come up with this idea of serving nature. To view the complete case study from research to end product, click here
Core Experience
Project Nature is an initiative that helps users connect with nature by providing information and resources on local tree planting activities and natural spaces. Users can track their progress, earn rewards for completing challenges, and share their experiences with a community of like-minded individuals.
Onboarding 🚀
The primary function of an app is to be visually appealing and present all its features upfront to capture the user’s attention immediately. While wireframing the onboarding flow, I considered and asked myself a few vital questions to design the onboarding flow.
Home 🏡
While designing the homepage, I initially wanted to include all the information. However, I soon realized it would be better to have the main action of the app in its own section to keep things neat. So, I decided to have only the donation call-to-action on the homepage.
Users can easily use the main feature on the home page without any confusion. Other options like shopping and communities have their own dedicated pages to make things simpler.
Donation process🏡
Connect & network 🤝
While designing this part of the application I had kept one main thing in my mind: Forming a community which is also a good way to volunteer in activities.
Shop 🛒
During interviews with users, one person mentioned they enjoy having mature plants and veggies at home. This made me consider creating an in-app store for selling gardening supplies.
I also included a section for reading interesting articles and gaining knowledge about plants.
Profile👤
Takeaways & learnings
In the beginning, I explored multiple ways to present my User Interface, but after gaining valuable insights, I decided to restart wireframing to ensure a more enjoyable user experience. I realized that organizing data could solve half the problems, so I stayed on top of it with sticky notes and folders, avoiding the maze of information.
Although I faced setbacks, I viewed them as learning experiences—each mistake taught me something new, and constant feedback from peers and mentors helped me uncover deeper UX issues. In the end, I pushed myself to stay confident in my decisions, always keeping the user's needs in mind.